Many communication actions by Tramontina spread our news throughout the countries where our brand is present.
Among the main advertising campaigns, an exclusive Instagram profile for Latin America was launched, @tramontinalatam. The goal of the page is to promote our brand in this region by showing content that addresses local customs and culture. In addition to the content being posted on the feed, it can also be used in publicity campaigns with featured ad posts targeted at specific countries.
In Ecuador, the Felices Nuevos Hogares [Happy New Homes] campaign showed which products are sold by our brand in that country and the best way of using them with videos exploring the diversity of families nowadays. In Paraguay, the Mother's Day campaign was a success. In that country, children usually become independent from their parents quite late so we worked on "detachment" as an emotional moment, but which can also be positive. Therefore, the concept of the campaign was to show these moments but with the children saying they would always return to their mothers' home to make them happy and share meals, for example. The Christmas campaign in Bolivia and Paraguay focused on showing that Tramontina is present in the happiest moments in people's lives. Thus, ingredients become memories that will be cherished forever.
